How many things are competing for your attention?

a weird abstract artwork as a stamp

Time being limited, you only have so much attention you can devote to things. The more things you try to track, the less depth you can devote to any one. I think it’s worth being reflective every so often about how many different things you’re trying to pay attention to. To begin with, there’s real live people: people in your household, cow-orkers, & friends. Then there are communication tools: telephone, email, and social media environments. Finally, there are a vast number of notifications that are competing for our attention: computer notifications, updates, and automated messages. It’s overwhelming.

There’s a vast scholarly literature about the “attention economy.” Advertisers and the commercial social media companies have been intensely interested in how they can capture and keep eyeballs on their products and platforms. There are hundreds or thousands of articles you can read where people have parsed and dissected the topic a million different ways because there’s so much commercial interest (i.e. money) involved.

Commercial social media companies have conspired to promote the idea that they are unitary “sources” of “content” and that people should be content to scroll through an endless succession of effectively anonymous posts selected by The Algorithm, provided they’re reasonably aligned with their interests. I’ve always found this notion horrifying.

As an aside, let me note that essentially all of the literary agents I’ve queried have had X-twitter, Facebook, and /or Instagram feeds. I think *one* mentioned Bluesky. Personally, I would be embarrassed to be seen with a Twitter account these days. If you hang around in a Nazi bar, who’s to say you aren’t a Nazi… The nagware QueryTracker web app they mostly use seems to only support asking about Twitter, Facebook, and Instagram. And many of the agents ask if you have a “social media” presence — meaning one of those three commercial platforms. Sigh… Many also ask for my “website” and/or “blog,” so that’s something.

In the 1990s, an anthropologist, Robin Dunbar, proposed a limit to the size of meaningful human communities. His statistic, Dunbar’s Number, suggested that humans can maintain approximately 150 stable relationships at a time. Various other’s have critiqued his methodology and proposed other, usually larger, potential numbers: up to around 300.

In education, there is a similar effect. When there are fewer than 300 students in a school, all of the staff can learn all of the kids’ names. This has profound effects for kids acting out in school: when even the crossing guard and the lunch lady know everyone’s names, students are not anonymous — they’re not just a number. It creates an atmosphere of respect. One schools get much larger than that, people quit trying to learn the kids’ names because it’s impossible.

I’m trying to winnow down my information environment to entities I actually care about and want to follow. I’ve started using an RSS reader to let me follow particular writers. And I’ve begun trying to critically look at social media accounts I follow to decide whether they are contributing meaningfully to my experience. I basically always did that when I followed people at Mastodon: I always check profiles and scroll through the feed to see if they’re adding value. At Bluesky, I clicked a bunch of starter packs and so now I’m following a lot of accounts where I did not thoughtfully make that assessment. But, honestly, I haven’t liked the vibe at Bluesky enough to bother with critically evaluating my feed there.

Note in particular that I’m taking about writers, by which I mean “human beings that write things.” I’m not interested in things nobody could be bothered to write, by which I mean AI. Evidently, somewhere between a quarter and a half of the posts on commercial social media are written by AI now. And it’s even worse on LinkedIn. If a human can’t be bothered to write something, I can’t be bothered to read it.

Today, I got a notification from Google with what looked like a news headline. (I mostly don’t allow “apps” to send me notifications, but I let Google notify me mostly so that when I’m driving, it can alert me to accidents or traffic jams and help me route around them. But, as far as I’m aware, there isn’t any way to tell it to be more selective about notifications.) The headline was, “Americans increasingly disillusioned by ‘AI.'” This did sound like an article I might be interested in reading, so I clicked on it. It was not. It was not an article — just some AI summary. I closed the tab.

Steven D. BREWER @author_sdbrewer