On April 25, 2026, the leadership of the Straw Dog Writers Guild gathered at the WOW Creative Arts Center in Westfield for a day-long retreat to discuss the organization. Fifteen people — the entire Steering Committee plus a handful of others — spent the day getting to know each other and the organization a bit better. By the end of the day, all of the world’s problems had been solved. Well, maybe not all of them. But we did have a productive conversation.
Due to my chronic health condition, I wore a mask for the event. It appears to me that respiratory illness is not particularly high right now, but I normally avoid spending long periods of time indoors with groups of unmasked people. I really don’t want to end up in the hospital again. The last time I attended an indoor Straw Dog retreat, I had persuaded the participants to mask for my benefit. But it was controversial and unpopular with some people, so I didn’t try to do that this time.
In the interests of full disclosure, I should point out that the post that follows is not a comprehensive report of what happened at the meeting. I did not take sufficiently detailed notes to represent everything that everyone said. This over-represents what I said and offers reactions primarily from my own perspective.
We began with an ice breaker. Becky Jones called on each of us to identify some symbol or metaphor to define ourselves. I broke the ice by saying what I typically say in such circumstances. Other people had similarly whimsical perspectives about themselves.
Ellie Meeropol provided a sheet with a summary of Straw Dog Writers Guild accomplishments from 2025 and 2026. For 2025, there were around ten on-going regular activities (Writer’s Night Out, Straw Dog Writes, Second Sunday readings, etc.) and around twenty one-time events (workshops on the craft and business of writing, Author’s Showcase, etc.) and this looks on track to be similar. It was impressive to see all of our work represented.
Jacquelyn Sheehan and Bill Mailer led a discussion to flesh out a diagram (click to see full size) listing all of the on-going activities. We began with just trying to catalog everything then show how they map into committees and standing bodies. Finally, participants were invited to initial the parts they are involved with. I’m listed for Straw Dog Writes, the Program Committee, and website. I’m currently scheduled to chair a committee to coordinate with Christopher J. Sparks and Electropoetics, that will start redesigning the Straw Dog website in the coming months.
Don Lesser brought forward a question of whether Straw Dog should charge non-members to participate in workshops. This generated a lot of discussion that included a consideration of Straw Dog’s mission and the history of this topic, which was tried before and rejected. Making non-members pay a nominal fee to attend both has the potential to get people to see more value in the workshops and actually show up, if they’ve registered. It also might give members an increased sense of value for their membership. It also could suppress participation and raised concerns about its alignment with Straw Dog’s mission. My primary contribution to the discussion was about practical concerns: It sounds simple, but would require a fair amount of staff support to build out the infrastructure to collect the money, track which registrations were by members, check attendees for payment, integrate with online registration systems, etc.
During the potluck lunch, I stayed inside without eating because I avoid unmasking indoors. The last time I attended a Straw Dog retreat, I took my lunch outside and ate by myself. But I found that rather stigmatizing because everyone else was having conversations that I was excluded from. (I had persuaded people to mask that time, but they all necessarily unmasked during lunch and I didn’t feel safe staying indoors.) So this time, I just didn’t eat and talked with people while they ate. This was also stigmatizing (as if being the only person wearing a mask wasn’t stigmatizing in itself). But it was OK and I had some nice side conversations with people.
After lunch, we did another community building activity where we interviewed another person and then reported a summary of the conversation to the group. I met a young woman named Emily whom I hadn’t met before. At least I don’t think I’d met her before. I summarized the blog post I was writing about work and she talked about how her conception of location or place had evolved as she transitioned from childhood to adulthood. It was charming to get to know her a little better —and to learn a bit more about all of the other participants from their reported conversations.
Julie Schlack and Mary Ann Scognamiglio led the final activity of the day, to brainstorm ideas to aid recruitment and retention of new members. There were a lot ideas about building and sustaining community. I had been spending the day making notes of ideas that I had, which I then shared with the group. My ideas were:
- Recruit member representatives for local organizations in the communities we serve to facilitate communication and ensure our activities are made visible on event schedules, bulletin boards, etc.
- Develop a recruitment presentation that members could use to describe Straw Dog to other audiences.
- Bring some focus to a national recruitment campaign (as our workshops are increasingly available via zoom, we’ve already picked up a substantial number of members across the country, which we could grow.)
- Offer support and coordination for book launches to members. (We have a virtual book launch coming up that we’re hoping to use as a template.)
- More committees or advisory boards for program elements, to provide increased opportunities to members to grow into leadership positions in the organization. (We have only a small number of actual committees currently, but it was pointed out that the WriteAngles conference could always use more volunteers.)
- Set up book vending machines to sell books for members. This is an idea I’ve seen be successful in other areas. It would require some capital, but I think a lot of authors would jump at the chance to have their books available via vending machines it the machines would serve as advertising for Straw Dog and its authors.
- Offer more articles via the website and coordinate with the newsletter. Offer posts about writing, about members, about events, and maybe book reviews. Have teasers in the Newsletter and use it to drive more traffic to the website.
- Use communication software more effectively. Currently most Straw Dog communications occur via email which has a lot of downsides. Committees mostly communicate by people just using “reply-all” to the last message sent to the group, which has the potential to miss some people, propagate typos in email address, or include the wrong people (if someone was copied into a previous message). We could use Discord or a threaded-discussion system (or someone recommended Slack) to communicate more effectively. This would ensure the history of groups remains accessible so that interested members or newcomers could lurk and more easily get up to speed..
- Use our CRM more effectively. We have a new CRM, but it could track more information about members and our previous contacts with them, so that we can target subpopulations and follow up with people better.
There were a number of other ideas as well, but those are the ones that I brought forward.
At the end, Bob Plasse, the President of the Board of Directors of WOW was given an opportunity to comment on our retreat and tell us more about the WOW Center. He had a lot of insight into a community organization like ours and described what WOW was doing that we could consider replicating or articulating with.
The retreat was time well spent and I’m hopeful that we can implement a number of the ideas in the coming year.
