FOMO
It’s been sad to watch BayCon happening and to not be there. Last year, I traveled to BayCon and got to meet my publisher and a bunch of the other authors with Water Dragon Publishing. This year, I decided I couldn’t attend because they no longer required masking.
Due to my health conditions I need to cautious of respiratory infections. Up to now, I’ve only attended conventions where masking was required. (Except for Rhode Island Comic Con early in the pandemic, where I ended up getting the respiratory infection that put me in the hospital.) Unfortunately, ReaderCon, which I’m attending next week, may be the last convention where full masking is required. I decided to attend WorldCon in Glasgow in August before their COVID policy had been established, but they adopted a policy of “masking recommended”) and I suspect that is going to be the trend going forward — until we have the H5N1 pandemic or something.
So I didn’t go to BayCon this year. And now I’m watching my fellow authors attend and feeling sad that I’m missing out.
Partly, I’m just remembering the wonderful trip that my son and I took to drive all across the country. That was amazing! We saw so many wonderful things and visited a lot of people along the way.
I do have WorldCon coming up in just a month. That’s going to be exciting, although I’m not really looking forward to the trans-Atlantic flight. And all of the rigamarole of crossing an international border. I still remember the misery of going through the hideous check point at Heathrow. It was in a gymnasium-sized room with a line that snaked back and forth 8 or 10 times until it reached a line of booths. We spent at least an hour shuffling back and forth across the room until we finally got to the booths. It was horrible.
I learned a long time ago that I have a lot of inertia. When I haven’t traveled for a while, I don’t want to go. I’m comfortable not going anywhere. But, once I start traveling, I’m happy traveling and then I don’t want to stop. So I know that once I start going, I’ll have fun.
That said, it’s hard watching everyone enjoying themselves at BayCon and not be able to be there.
Oh, well. There’s always next year.
Bookstore at Readercon33
My younger son and I brought books for Water Dragon Publishing and Small Publishing in a Big Universe (SPBU) to Readercon33. It was the first time we’ve tried to sell books at that convention. We did alright. Many of the other vendors said that sales were down from last year, which was a little strange as the number of attendees was higher.
I’ve now run — or helped run — a dealer table at a convention perhaps a dozen times. At most conventions, the dealer tables are much more diverse. Often, there are t-shirts, jewelry, gaming supplies, artwork, etc. But Readercon is almost exclusively book-focused. Since we’re also (almost) exclusively book-focused, it seemed like an opportune moment for reflection on our process: what we’re doing right and wrong. I thought I’d share my thoughts here.
As my first step, I decided to walk around and photograph all of the other dealer tables in the bookstore to reflect on differences between what we’re doing and what other groups are doing to gauge effectiveness and assess what we’re doing right and what we could improve.
It’s hard to make too many generalizations because a lot of decisions are site- and con-specific. In this case, our tables began second along the main aisle people took into the bookstore. The tables made an L with two tables along the main aisle and one at 90 degrees forming an aisle to right. Since people were entering and walking along the main aisle — and couldn’t see our banners at a distance — I put some signage at the end of the table that people would be facing as they came in the door. And, where there was a gap where tables abutted at the corner, I had a small aluminum table I could fit in the gap that gave us some extra space.
I also made some site-specific decisions about organizing books. In general, I put a book in front on a bookstand, a second book behind on a stack of books, and a third book on a taller stack of books at the back. I put the books by attending authors in the front along the section people came to first. I put the rack with the “Dragon Gems” short fiction books in the corner, and I put the anthologies just around the corner in a group. Finally, I tried to put authors with multiple books in a row so you could see book one, book two, and book three in a series in a row. I kept a two-book wide space open in the back for a spot where authors could sign books. And placed giveaway items (cards, ribbons, stickers, etc) in the front. Each book has a colored price tag tucked in between the pages sticking up where it’s easily viewed.
A few observations…
It makes a huge difference for an author to be there. There’s almost no point in having books available from authors who aren’t at the con. And certainly it doesn’t make sense to feature their books. Speaking of which…
I think we may have too many books on display. People seemed to be daunted by the sheer number of titles: we had around 50 Water Dragon titles (spread over 2.5 tables) and more than 20 SPBU titles on one table. It was a cacophany of different authors and genres. People couldn’t decide what to focus on. And, looking at other booksellers that have shelves, we didn’t get many people that would stay to browse, perhaps because people felt self-conscious with us just standing there. Having bookshelves might really help so people can more comfortably browse. I also wonder if we might do better having more books simply spread out on the table and fewer books on bookstands: so the books on bookstands stand out more. Currently, people seem overwhelmed. I think we’d do much better to feature a handful of books: the books by authors at the con and a handful of the newest books. But the others should be much less prominently displayed: people should be able to browse them, but they shouldn’t be set up in parallel with the books we’re featuring. Ideally, they should be in bookshelves. But see below…
We’re limited by the scale of our operation. It would be great to have bookshelves, but we need everything to fit in a volunteer’s car: we don’t have a package truck to move rolling bookshelves like the other book stores. Similarly with respect to signage: it would be great to have some kind of lighted overhead sign, but with only one or two people setting up — and needing to fit everything in a regular passenger vehicle, there are limitations.
Signage: We have banners hanging from the tables. Behind the table, we have a tall standing banner and I bring the covers of two of my books printed on foam board that stand up on easels. Other places have table-top signs, computer displays, or overhead frames with lighting and signs. I think our signage is pretty good — I saw someone taking a picture of my book covers and the standing banner, which made me feel pretty good. Our banners are 8 feet long which is too long when the table is only six feet. It might be worth getting 6 foot banners which will fit better on a 6-foot table, but still look OK on an 8-foot table.
Some of the vendors use QR codes extensively. If we had signage with QR codes, it might be helpful to make it easier for people to visit our websites. At first, I put QR codes on my book covers with the links for Kindle, Barnes & Noble, and the publisher. One guy used them. But with the book covers farther back, behind the table, it didn’t seem worth it. But maybe its worth putting up more QR codes.
I almost didn’t see anyone else using visible price tags on books. I have some inkscape files with price tags at the edges of paper. I print them on colorful card stock, cut them up, and stick them in between the pages of our books. A few groups that had books laying flat on the table (like the Clarkesworld table) had some price tags laying on the covers. I remember at Rhode Island Comic Con, having price tags was really important as everyone kept asking how much stuff cost. I keep meaning to make sure I get enough of each price printed (every time I end up having to write a bunch by hand which is not difficult, but annoying). Just having different colors is good, as it adds visual interest.It would also be good to have a consistent color scheme so that the different colors of tags “mean” something. If we used colors consistently and had a key (e.g. blue for fantasy, orange for scifi, pink for romance, etc). Still, it would be hard to pigeonhole the books since it might also be nice to mark which are LGBTQIA+ and what do you do about “romantasy” and other cross-genre books?
Some groups have various giveways or raffles where people can sign up. This would be a really good idea to get people onto our mailing list. One table had a kind of gumball machine that had little plastic containers with prices — maybe on slips of paper? At Boskone, MIT press had people fill out slips of paper for a chance to win a boxed edition of a beautiful, colorful edition of a D&D book. We need something like that. Alternatively, a tablet computer where people could enter their email address directly might be good. But that might need power.
Depending on how one could set up the bookstore, it might be fun to have some seating. People might look at books longer if they had a place to sit down while browsing. That couldn’t work in some setups, but it might sometimes be possible.
Sometimes, we’ve had some kind of display on the tables. Lisa had a treasure chest once. And Jay Hartlove had a mermaid mannequin for his Mermaid Steel books. I’m not sure it always makes sense, but something that adds visual interest is always worth considering.
The most important part of running a book table is having effective pitches for the books. As people walk by the table, I usually ask people either “Would you like to be an airship pirate?” or “May I tell you about my books?” People are usually amenable to letting me make a pitch. It only works about 10% of the time. But nearly all of the sales I make are directly the result of me making a pitch. If you don’t have some kind of pitch there’s no way for someone to pick your book out from all of the others. I would pitch all of the books except most of the authors haven’t provided a pitch for me to use for their books.
Not Going to Worldcon
On July 15 (less than a month before the convention) I was notified that my request to be a participant at Worldcon was declined. I was pretty disappointed. Since I had been given eight participant roles at my previous Worldcon, I had expected I would get at least some role — even if just to read. But I was not selected for anything.
Given the huge expense of traveling internationally coupled with the heightened risk of COVID transmission on long flights — plus the decision of the convention to not require masking — I decided to cancel my travel plans altogether and not attend the convention.
Given my health issues, I had purchased fully refundable plane tickets. I will have to pay a non-refundable deposit to the hotel. And, of course, I paid the registration cost of the convention. But the expense is little compared to the disappointment of not being a participant.
Maybe next year.
Drafting A Familiar Problem
In May of 2022, I had an idea for a new story. I had basically just finished the last part of Revin’s Heart and was looking for something new to write. At the SFWA Writing Date I banged out a 1,900 word pilot and immediately knew that, what I had, was the first chapter of a novel. The semester was just ending, and so I had plenty of time to write. I worked assiduously and, in little more than a month, I had finished the rough draft of a 50,000 word novel.
A young man desperately wants a strong magical familiar but, instead, is captured and made the familiar of a powerful demon that intends to train him up for something. But what?
When I reached the end of what I had intended to write, I kept having fun ideas about what the characters could do afterwards. This happened about three times until I remembered that I was the author and I could just keep writing. I ended up writing two more chapters and another whole ending.
I revised and polished the manuscript over the summer. I got good comments from my faithful beta reviewers. My younger son, rolling his eyes, commented that he had been worried about his own writing being too weird until he read this manuscript. Sometimes the meaning of your life is only to serve as a warning to others. By fall, I was ready to start trying to submit it for publication.
I checked with Water Dragon first, but they were in the middle of publishing Revin’s Heart and Better Angels, so it didn’t work into their schedule.
I briefly considered trying to pitch it to an agent. But I decided it wasn’t really long enough and was weird enough that it would fit better at a small press. I saw one small press looking for “cozy fantasies” so I pitched it to them. I mean, I think of it as cozy fantasy. Unfortunately, they didn’t see it that way, objecting to “overt themes of sexual abuse and sexual coercion” — which seems harsh and exaggerated to me. But, they can publish what they want. I tried a few other publishers but had a hard time finding a home for the manuscript: it’s too cozy to be dark and too dark to be cozy.
I was gratified when I got Water Dragon to take another look at it this spring, since I thought it would be a good fit. And, this time, they agreed! I have now signed the contract and it will be worked into the schedule to come out this winter.
I really like this story and I think readers will like it too. I can’t wait to get it into your hands!
Better Angels ‘Zine
I made a ‘zine about the Better Angels with photos, descriptions, vital statistics, and their “three measurements.” You can get one by ordering a signed copy of Better Angels: Tour de Force from the publisher.
Last year, before Baycon, I created a ‘zine about the Islands of Revin’s Heart. I had made a map of the islands (for my own purposes mostly) and saw this as a way to get it to people. Plus it was just a fun way to do something creative. I like playing with graphics and design and page layout.
I did the page layout using Scribus. Scribus is free software for desktop publishing. I’m told Scribus is similar to QuarkXpress though I’ve never used the commercial software. I learned it twenty years ago and have laid out five books of haiku and art with it. I have also taught countless students to use it to make scientific posters. When I ran a poster printer, you could count on Scribus to generate correctly-structured postscript files that would actually print accurately — unlike most other apps people use (cough Powerpoint cough).
When I wrote the Better Angels, I had the idea for a ‘zine that would be a guide to each of the Angels that would include a snapshot and other information. I originally had the idea when we did the cover, but we were both busy and so I didn’t push the issue then. But this summer, I finally got around to requesting the artist to create the snapshots of the Angels for me.
The snapshots turned out great! She provided nine (one for each Angel), plus one bonus “freebie.” The artist, Kelley York of Sleepy Fox Studio, does fantastic work. She really captured a whole series of cute expressions for each Angel. (Note: the images are computer-generated (CG), but not AI generated. Although, since the Better Angels are non-human biological androids, I rather like the uncanny-valley-esque appearance of the CG photos.
Originally, I was planning that the photos would be just headshots. But that proved to be difficult, because their costumes are off-the-shoulder and so they simply looked naked! After some consideration, we zoomed the photos out just a bit so you can see the top of their magical-girl dresses.
I had originally planned to give the ‘zines away at Worldcon, since I would be unable to sell copies of my books there directly. But, when the organizers declined to allow me to be a participant, I canceled my travel plans altogether. So now I have the ‘zines, but don’t have any immediate plans to attend a con where I could give them away.
Instead, you can get a copy of the ‘zine by ordering a signed copy of Better Angels: Tour de Force from the publisher. I will include a free copy of the ‘zine with every book. It’s a really nice book, BTW — especially the hardcover edition! And signed by the author!
I don’t imagine this promotion will somehow kick off a whirlwind of purchases but you never know, right? Sometimes you just have to sow the wind and hope for the best.
Summer Regrets
As July ends, I typically find myself consumed with regrets. With August imminent, I sulk as I see the end of summer approaching and recognize I need to start working to get ready for the fall. And I invariably feel like I didn’t accomplish enough during the summer. I didn’t relax enough, enjoy myself, write enough, travel enough, etc.
Enough. I need to let go of these regrets and just let myself enjoy the time that I have. So today, on the last day of July, I propose to do exactly that. It doesn’t matter if I don’t write. Or don’t organize my office. Or don’t register for some upcoming conference. I need to just not dwell on negative thoughts and let myself be happy.
Let the good times roll!
