Writing Updates from Steven D. Brewer


Nebulas 2024

For the second year, I proposed myself as a participant for the Nebulas Science Fiction/Fantasy Writers Association (SFWA) convention, but wasn’t selected. I was on the fence about attending and agonized for several days but, at the last minute, decided to register for the online track. I’m glad I did.

In point of fact, I don’t feel like I learned all that much. I attended panels about novellas and novelettes, short fiction, genres, making a collection, religion, microfiction, LGBTQIA+ characters, and book promotion. The panels were fine, but I’ve been involved in publishing and marketing my own books now for long enough that these topics are mostly familiar. Even if I didn’t learn much new, that’s useful too: determining that there isn’t something obvious that I’ve been missing.

I spent a fair amount of time networking with people via Zoom. I met a bunch of new people and reconnected with a number of people I’d met before. Being unable to socialize much due to my health circumstances, I really value the opportunity to meet with people remotely.

One person I saw was someone I had clashed with in a different, text-based, online environment. I was somewhat concerned that it would be awkward but, as has typically happened with me, when you’re dealing with people face-to-face, someone that’s happy to flame and deride you in text, will instead be nice as pie. I like to think I’m pretty much the same person regardless of context and circumstances, so I’m always surprised when other people who will slam you in writing, will turn out to be perfectly nice to your face. Weird.

I would have liked to stay up the award ceremony, especially to hang out in the Zoom session to chat with people while it was going on. But the event, running on Pacific Time, didn’t start until 11pm and I just couldn’t make myself stay up that late. So went to bed early.

2024-06-09


Summertime

campus during the summer

For the first time, in many, many years, I’m actually free this summer.

When I began my career at the University, I was hired on a 12-month appointment to direct the Biology Computer Resource Center (BCRC). After the first year, the chairman — with some help from the dean — rewrote my job classification to put me on a 9-month appointment so that I would be able to apply for grants to supplement my salary during the summer. But, with the understanding, that I would not “vanish” during the summer and would be available to provide support to students and faculty that needed it.

In point of fact, the summer was indispensable for running the BCRC because it was then that I could update software, replace hardware, and build the server infrastructure that made running the facility possible. It was the only period when I had the uninterrupted blocks of time needed to really accomplish significant projects. And I did: setting up instructional materials and resources, engaging in curriculum design, and writing papers.

Perhaps eight years ago, I proposed to develop an online version of the writing class I teach to be taught during the summer. Most summer classes are taught only over a 6-week period. I tried the class that way but found it unsatisfactory: students can’t write enough in 6 weeks to get a full-semester’s worth of writing experience. So I taught the course over the full 13-week period spanning both summer sessions. And that worked pretty well. It was a pretty light load spread out that way, but it was still an obligation.

When the Biology Department closed the BCRC and rewrote my job description during the pandemic, I no longer had the obligation to spend my summers working on infrastructure, but I continued to teach the writing class. This year, however, I decided to stop. Mostly, I just wanted to have the time to write, but the fact that I would have had to migrate all of the teaching materials to a different LMS played no small role in my decision as well. I notified the Department back in October I wouldn’t be teaching it, so they could find someone else, if they wanted to. But nobody stepped up.

But, for the first time in nearly 30 years, I’m free of obligations during the summer. I can’t say I don’t like it, because it’s glorious. It’s not like I’m not “working” in that I’ve already written tens of thousands of words of fiction. But it’s great to be able to focus without distractions — and to let serendipity guide how I spend each day.

I’m looking forward to retirement.

2024-06-10


Planning Your Own Publicity Campaign

At the 2024 Nebulas convention, I attended of the very last sessions, Planning Your Own Publicity Campaign presented by KC Grifant, Jaye Viner, Eva Elasigue, and Robyn Dabney. It was a great presentation but, as I said in my earlier post about the Nebulas, I didn’t feel like there was a whole lot here that was new to me. It was still nice to know that I wasn’t missing anything obvious. Since I took relatively detailed notes, I thought I’d summarize them here.

The first question for the panel related to the timeline for planning a publicity campaign. Aim to start at least a year out: establish an online presence for yourself: set up a website, start a newsletter, identify people to help and support your campaign, and make a plan. Three to six months out, you should start trying to schedule in-person events (readings, book signings, etc.) You can find a lot of resources on the internet about running a book launch and you should educate yourself. And make sure to have fun.

Another question asked what can you expect your publisher to do. The short answer, of course, is doodlysquat. In the past, trad-pub’ed authors could expect a publisher to mount a publicity campaign for you, but that’s pretty rare now. Small presses mostly don’t have the resources to do very much. They might contact some of the higher-tier trade reviews and provide ARCs, but you mostly have to do the rest. Reviews are critical. The panels suggested reaching out to book bloggers, bookstagrammers, and booktokkers and the like: familiarize with their work to make sure they review stuff like yours, politely send a message with an ARC, and don’t follow-up or expect a response.

Several people talked about planning joint events with other authors, which can increase the draw for readings and signings.

Most panelists agreed that your local indy bookstore is, after your publisher, the most important relationship to foster. They are generally supportive of genre fiction and can help you organize a launch event. Local libraries can also be effective partners.

The moderator asked how people spent money in support of their campaign. Few panelists found advertising to be very effective. It’s an artform and requires a lot of expertise to pull it off effectively. This is consistent with my experience as well. One mentioned boosting some posts at Facebook for $15. But swag was a popular thing to spend some money on: stickers, bookmarks, and other promotional materials. And events: conferences, conventions and, in particular, local comicons, which would often have an “authors alley” where you sell books and meet with fans.

One potential way to spend money is to hire publicist. Nobody on the panel had worked with one. One suggested that they tended to be outrageously expensive (e.g. a $10k monthly minimum).

They mentioned some expenses that didn’t really sound like “publicity” to me. One mentioned the importance to a cover when selling on the internet and not cheap out. Also it might be worth paying for a developmental editor to help sharpen your story. Or line editing. These are definitely important, but seem like they should be part of the publishing process. But perhaps important to remember for self-publishers.

They finally offered a few closing thoughts: Don’t try to do everything. Go for it, but remember to be happy with your book. And, finally, always be writing the next thing.

2024-06-11


Romancing the Rainbow

Last winter, during Intersession, I was inspired to write a short story. It was accepted for publication in Romancing the Rainbow, an anthology by Enrapturing Tales. I wrote a little author’s note to describe it.

This weird little story weaves together a bunch of imagery that has played out in my imagination for many years.

The setting is an island, strongly influenced by my many visits to a Caribbean island. The time is vaguely in the future, after an apocalyptic war that has left the remaining humanity sheltering in arcologies due to persistent bioweapon spores.

And the characters are artificially constructed organisms: one is the embodiment of an elite weapon that used to be treated with great respect and privilege. She is now viewed, not unreasonably perhaps, with distrust and suspicion. The other was constructed to serve people—but now all of the people she used to serve are gone.

Thrown together by circumstance, these two very different characters must try to understand each other—and themselves.

Author’s Note: Always a Destroyer

The book is a fundraiser in honor of an editor, LJ Hachmeister, who passed away recently. She had just organized an anthology fundraiser for a good cause, but didn’t live long enough to see the fruition of her work. I submitted my sotyr knowing that at least half of the proceeds would go to her family. I donated all of my share of the royalties, as did several others, so more than 80% of the proceeds will go to the cause. I hope folks will buy the work to support her family in their grief. And I hope they enjoy my weird little story. I think it’s one of my better pieces of short fiction.

2024-06-27


Steven D. BREWER @author_sdbrewer